世界马拉松大满贯赛事特点及启示

The Features and Enlightenment of World Marathon Majors

通过文献资料法对世界马拉松大满贯赛事的文化特征、管理机构、赛事服务、慈善、赛事推广与营销进行分析并借鉴其发展经验。提出为塑造我国马拉松赛事品牌,文化建设是根本。政府做好牵线与搭台,协会、公司办好赛。赛事以人为本,服务为先。赛事的国际化推广需要发散思维,多元渠道共同推进。搭建慈善平台,接轨国际赛事,实现慈善与赛事双赢。

Through the literature data method,we analyze the cultural characteristics,management institutions,event services,charity,event promotion and marketing of the World Marathon Grand Slam tournaments and learn from their development experience.Put forward the branding of marathon events in China,and cultural construction is fundamental.The government will do a good job of matching and setting up the association.The association and company will run a good competition.People-oriented events,service first.The internationalization of competitions requires divergent thinking and multiple channels for joint promotion.Build a charitable platform to meet international competitions to achieve a win-win situation for charity and events.