新媒体背景下高职网络营销课程改革探讨

On the Reform of Network Marketing Course in Higher Vocational Colleges Under the Background of New Media

随着互联网的快速发展,新媒体种类的不断增加,网络营销资源的整合利用己成为企业网络营销的必然选择。高职院校在进行电子商务专业网络营销课程改革时,应重视新媒体对网络营销的影响,同时,参考高职网络营销专业教学标准,重构课程内容体系,校企合作优化项目任务,提升学生的网络营销职业能力。

With the rapid development of the Internet and the increasing variety of new media,the integration and utilization of network marketing resources has become the inevitable choice of enterprise network marketing.Vocational colleges should attach importance to the impact of new media on E-marketing while reforming the course of E-marketing in E-commerce.Meanwhile,they should reconstitute course content system,optimize programs or tasks in cooperation with enterprises and promote students’professional skills in E-marketing while referring to the teaching standards of E-marketing for vocational colleges.