基于网络游记的新疆旅游流网络特征研究

A Study on the Characteristics of Tourism Network in Xinjiang Based on Digital Footprint

文章以新疆为研究区,利用网络游记获得国内游客在新疆各个旅游景点之间的流动信息,以此为基础构建新疆国内旅游流网络结构,并以社会网络的角度对其进行系统分析。研究结论表示:(1)新疆的旅游景区景点较多,但彼此之间有较强联系的只有42家景点,它们之间的旅游流网络密度仅为0.0598,说明景点之间的关系非常疏散;(2)从中心性角度看,乌鲁木齐市作为重要集散中心,具有非常高的中心度;此外,喀纳斯、赛里木湖、乌尔禾魔鬼城、那拉提草原、火焰山、伊犁及布尔津县等景点的中性度也比较高,已变成北疆旅游的中心;(3)从整体看,新疆国内旅游流网络由5个子群组成,其中自然风景线路子群的内部密度最高,其次为草原旅游线路,其余子群的内部密度普遍很低。

Internet travel is a tourist tour of the sense,to a large extent reflect the tourist behavior characteristics and intentions of tourism.This paper takes Xinjiang as the research area and uses the online travel to get the flow information of the domestic tourists in Xinjiang from various tourist attractions.Based on this,the paper constructs the domestic tourism flow network structure in Xinjiang,and makes a systematic analysis from the social network point of view.The conclusion of the study shows that:①There are only42tourist attractions in Xinjiang,but there are only44attractions between them.The network density between them is only0.0598,which indicates that the relationship between the attractions is very evacuated.②From the central point of view,Urumqi City as an important distribution center,has a very high degree of center;In addition,Kanas,Nalati,Wuerhe devil city and Sailimu Lake and other attractions are more neutral.③From the whole,Xinjiang domestic tourism flow network consists of five sub-groups,of which the natural landscape sub-group has the highest density,followed by grassland tourist routes,the internal density of the remaining sub-groups is generally low.