基于问卷调研的广西海洋文化消费心理与行为分析

Study on the Psychology and Behavior of Marine Cultural Consumption of Coastal Urban Residents in Guangxi

在"一带一路"和"海洋强国"的战略蓝图中,加快海洋文化资源的开发利用是广西走向深蓝,提高综合竞争力的必由之路,探究海洋文化消费对促进广西海洋经济的发展具有重要的现实意义。对596名广西沿海城镇居民进行问卷调查,结果表明:(1)广西海洋文化消费水平偏低、消费内容单一;(2)社会经济地位是影响消费水平的主要因素;(3)社交动机和生理性动机是最主要的两类消费动机,消费满意度与年龄呈V字型关系,与社会经济地位呈负相关关系。

In the strategic background of"the Belt and Road"and"marine power",speeding up the development and utilization of marine cultural resources is the only way for Guangxi to go to dark blue and improve its comprehensive competitiveness,and the study of marine cultural consumption has important practical significance to promote the development of marine economy in Guangxi.A questionnaire survey was conducted among596coastal urban residents in Guangxi,the results of data analysis showed that:the consumption level of marine culture is low and the consumption content is unitary;socioeconomic status is the main factor that affects consumption level;social motivation and physiological motivation are the two main motivations for consumption,and the relationship between consumption satisfaction and age is v-shaped,which is negatively correlated with socioeconomic status.