生产性保护视域下的非遗商品挖掘分析——以淘宝绣品为例

Analysis of Intangible Cultural Heritage Goods from the Perspective of Productive Protection——Take Embroidery Goods on Taobao as an Example

文章以淘宝平台的非遗四大名绣为例,对其商品信息和评论进行抓取,结合文本挖掘、社会网络分析等方法对所得数据进行对比分析。直观展示四种绣品在商品信息和商品评论上的异同,并结合四种绣品现状为非遗商品卖家提出改进方案,为非遗商品发展提供借鉴。

A large number of information and commentaries related to the four famous Chinese traditional embroidery goods on Taobao are collected through text mining and social network analysis,and a multi-dimensional analysis is made to show their similarities and differences.On this basis,some feasible suggestions are put forward for relevant Taobao merchants to improve their goods and service.Such could be inspiring for the participation of intangible cultural heritage on e-commerce platforms,and would contribute to the productive protection of intangible cultural heritage as well.