电子商务背景下企业营销策略的创新

Innovation of Enterprise Marketing Strategy under the Background of Electronic Commerce

文章论述了随着我国互联网产业的不断发展和进步,企业传统的营销模式已经很难能够有效的适应时代发展的需要。在指出电子商务重要性的基础上,提出了电子商务背景下我国企业的营销策略改革创新的途径和方法。

With the continuous development and progress of China's Internet industry,the traditional marketing mode adopted by Chinese enterprises in their development has been difficult to effectively meet the needs of the times.As the key point of China's modem enterprise development,the development of the enterprise will stagnate if effective innovation is not carried out.In the context of e-commerce,the innovative development of marketing strategies of Chinese enterprises can effectively promote Chinese enterprises to conform to the trend of the times and promote the long-term development of enterprises.