我国老字号企业发展窘境与产业集聚蜕变

The Development of China's Time-honored Brands: Dilemma,Industrial Agglomeration and Transformation

我国老字号企业发展遇到瓶颈,通过对互联网时代老字号企业发展变革效果评价,发现我国老字号企业发展境况堪忧,这其中有企业内因,也有社会外因。未来要规划建立老字号企业集聚区,借助集聚区对老字号企业进行集中保护和再次振兴。

China’s time-honored brands are now facing challenges or even struggling to survive.Therefore,this paper does a result evaluation concerning the develop ment and reforms of these brands in the Internet era.The study shows that the time-honored brand enterprisesmeet with many difficulties,which results from both internal and external factors.To revitalize and comprehensively protect these enterprises,cluster areas should be planned and set up.