晚清洋商奥立芬的商业形象

The Business Image of Olyphant in Late Qing Dynasty

自鸦片战争后,通商与传教是西方对华的普遍诉求。借助不平等条约,欧美商人与传教士接踵而至。二者虽然有着不同来华目的,但出于各自需求,二者相互合作,又因内在分歧,走向破裂。然而奥立芬所创办的同孚洋行,则将"商业"与"传教"较为完美的结合,其既是著名美国商人,又被称为"美国对华传教之父",其独树一帜的贸易风格为商业树立了良好的形象,也揭示了洋商鲜为人知的另一面。

Since the Opium War,trade and missionary have been the common demands of the West to China.With the help of unequal treaties,businessmen and missionaries ensued.Although they have different purposes to come to China,they cooperate with each other for their own needs,and they tend to rupture because of their internal differences.However,Olyphant is a perfect combination of"business"and"missionary",who is the famous American businessman,is also called"the father of American missionary to China".Its unique trade style establishes a good business image,and also reveals the other side of foreign merchants who are not well known.