互联网时代非遗匠人包装策略

Packaging Strategies for the Intangible Cultural Heritage Craftsmen in the Internet Era

近年来诸如东家、老字号等一批非遗匠人互联网平台逐渐兴起,创造出颇具新意的非遗匠人包装策略;匠人电商、匠人App、匠人线上线下结合、匠人综艺秀等包装模式,开发出新市场、新商机,为互联网背景下传统手工艺行业匠人的包装发展策略提供了新启示。

In recent years,a number of Internet platforms,such as Dongjia(East Family),Laozihao(Old Brands)and so on,have gradually arisen,creating quite innovative packaging strategies for the Intangible Cultural Heritage craftsmen.Packaging models such as Craftsmen e-commerce,Craftsmen APP,Craftsmen online and offline combination,Craftsmen variety show have developed new markets and new business opportunities for craftsmen,which provides a new inspiration for the traditional craftsmen packaging under the internet background.