进口咖啡的市场现状和发展趋势

Market Situation and Development Trend of Imported Coffee

近年来,中国的咖啡产业在生产、加工、消费和进出口方面均呈现快速增长的趋势。但在中国的咖啡产业增长如此迅速的情况下,主导中国咖啡消费市场的仍是进口咖啡。本文从中国国内咖啡生产产业的基本情况、进口咖啡的市场现状和国内外咖啡品牌的优劣对比这几个方面分析了中国咖啡产业的未来发展趋势和进口咖啡在中国市场的发展趋势。

The coffee industry in China has developed rapidly in recent years,presenting a rapid increase in coffee production,processing,consumption and imports and exports.While China’s coffee industry is growing so rapidly,imported coffee still dominates the Chinese coffee consumption market.This paper analyzes the future development trend of China’s coffee industry and the future development trend of imported coffee in the Chinese market from the basic situation of China’s domestic coffee production industry,the current market situation of imported coffee and the pros and cons of domestic and foreign coffee brands.