论国家形象宣传片《合作共赢》的多模态隐喻

On the Multimodal Metaphor of the National Image Promoting Film Win-win Cooperation

以认知语言学的隐喻理论、Forceville的多模态理论、文化话语理论为指导,研究英国媒体公司制作的中国国家形象宣传片《习近平治国方略——合作共赢》篇的多模态隐喻。研究发现,该片的根隐喻为构建人类命运共同体是个伟大的旅程,还有派生隐喻:中国是该旅程的领导者,欧亚非在此旅途具有不同的情感隐喻等。通过对此片多模态隐喻的微观分析,希望对此类宣传片的解读与国家理念的对外传播提供启示。

Guided by the metaphor theory of cognitive linguistics,Forceville’s multimodal theory and cultural discourse theory,this paper studies the multimodal metaphor in the Chinese national image promoting film Xi’s strategy of ruling the country-win and cooperate,produced by British media companies.The study finds that the root metaphor of the film is that it is a great journey to build a Community of common destiny for all mankind.There are also derivative metaphors:China is the leader of the journey,and Europe,Asia and Africa have different emotional metaphors in this journey.Through the analysis of this film’s multimodal metaphor,we hope to provide enlightenment for the interpretation of this kind of promotional film and the dissemination of national ideas abroad.