互联网创业目标下大学生校园需求特征与市场分析——以铜陵学院大学生为例

Characteristics and Market Analysis of College Students' Campus Demand under the Internet+ Environment——Take Tongling College Students as an Example

以铜陵学院大学生为对象,通过发放调查问卷等方式,对大学生群体校园需求的种类、偏好、动机等几个方面进行调查,并在此基础上进行了市场前景分析。通过调查数据可以得出,大学生校园需求主要分为这几类:消费需求、兼职需求、自我投资需求以及社交需求。调查发现,随着时代发展,大学生消费更具经济性、多样性并呈现个性化发展,对于消费的产品更注重产品外形设计的新颖性,以及功能的实用性。值得一提的是,随着就业压力越来越大,大学生的自我投资需求越来越强烈,在提高自身水平和培训自身方面的投入越来越多。

Taking the tongling college students as the object,this paper investigates the types,preferences and motives of the needs of the college students on campus by issuing questionnaires,and then analyzes the market prospect.According to the survey data,college students’campus needs can be divided into the following categories:consumption needs,part-time job needs,self-investment needs and social needs.The survey found that,with the development of the times,college students’consumption is more economical,diversified and personalized,and they pay more attention to the novelty of product appearance design and the practicality of function.It is worth mentioning that with the increasing employment pressure,college students’self-investment demand is becoming stronger and stronger,and they are investing more and more in improving their own level and training themselves.