广播电视在新媒体环境下的转型与发展探究

Research on the Transformation and Development of Radio and TV in the New Media Environment

近年来,随着科技的发展,我国广播电视发生了极大地转变。在新媒体环境下,受众接收、传播信息主要渠道为网络和媒体,对广播电视而言,新闻媒体的诞生不仅是一次机遇,也是一次挑战,怎样在新媒体环境下寻找新的发展出路,已经成为广播电视转型发展的着力点。就广播电视在新媒体环境下的转型和发展进行简单探究。

In recent years,with the rapid development of science and technology,China s radio and television has undergone tremendous changes.In the new media environment,the main channels for audiences to receive and disseminate information are the Internet and the media.For broadcast and TV industry,the birth of the news media is not only an opportunity but also a challenge.How to find a new development path in the new media environment has already become the focus of the development of radio and television transformation.This article briefly explores the transformation and development of radio and television in the new media environment.