电网企业营销服务大数据应用分析

Application Analysis of Big Data in Power Enterprise Marketing

结合大数据技术最新发展趋势,搭建了营销大数据应用场景框架,从个性化客户体验、智能化精益运营、多元化生态圈变现3个方面分析了大数据在电网企业营销服务中的应用。研究成果为电网企业应用大数据、人工智能、机器学习等新兴技术进行电力营销工作创新提供了借鉴。

The study will explore how the application scenario of big data can be further applied in customer service of power industry from three aspects:personalized customer experience,intelligent lean operation and the monetization of diversified ecological system,combining with the latest development trend of big data technology,built up the framework of marketing big date application.The result provides a reference for power grid enterprises to combine big data,artificial intelligence,machine learning and other emerging technologies in the future to cope with the opportunities and challenges brought by the continuous deepening of power system reform.