和谐文化观下的东盟孔子学院中国文化传播研究

Studies of Chinese Culture Communication based on the Harmonious Cultural Perspective in the ASEN Confucius Institutes

作为中国文化"走出去"代表的孔子学院,在东盟国家传播中国文化的过程中,面临着被贴上泛政治化标签、文化推广模式单一固化、文化传播场域结构要素失衡的问题。在和谐文化观的视野下,求同存异、尊重文化多元与差异、倡导和谐共生,才能突破困境,提升孔子学院在东盟国家的中国文化传播力。

The ASEN Confucius Institutes are the representative for Chinese culture communication,especially the Chinese culture Communication way from China to ASEN.But the ASEN countries are different from China.When the teachers and professors communicate and teach the students about Chinese culture,the people and China government are often labeled with pan-politicalization.At the same time it is sole and stiff about the culture popularization mode.There are many problems of factor about field domain of Chinese culture communication.Based on the Harmonious Cultural Perspective it is very necessary about seeking common points while reserving difference,respecting cultural diversity,proposing harmonious coexistence.If the ways and methods can be done,it will break through the dilemma.It will be efficient about the Chinese culture communication based on the harmonious cultural perspective in the ASEN Confucius Institutes.