感悟式教学法在广告学专业课程中的应用研究

Sense-perception Teaching Method Used in Advertising Professional Courses

感悟式教学法是近年来较受关注的教学方法之一,但当前研究大多集中于中小学教育,高等教育同样需要感悟式教学法助力。尤其是基于内容创意的广告学专业,工具性的教学远不能满足学生的学习需求,它需要感悟式教学法通过师生共同感受,帮助学生领悟所学内容。研究讨论了感悟式教学法与广告学专业课程的关系,同时对广告学专业实施感悟式教学法的三种基本策略:情感渗透式教学策略、问题导向式教学策略、情景辅助式教学策略,进行了详细讨论。研究认为,感悟式教学法能够在较为开放的广告学专业教学中发挥较好的作用,但该方法的使用和评价需要遵循发展的原则,因时因地因人制宜。

Sense-perception teaching method is one of the most concerned teaching methods in recent years,but most of the current research is focused on primary and secondary education,and higher education also needs the help of sense-perception teaching method.Especially,because advertising based on the content creative,the instrumental teaching cannot meet the students’learning needs,it needs the sense-perception teaching method to help students understand what they have learned under the common sense between teachers and students.The study discusses the relationship between the sense-perception teaching method and the professional curriculum of advertising science.At the same time,it discusses the three basic strategies of implementing the perception teaching method in advertising majors,which are the emotional permeation teaching strategy;the problem oriented teaching strategy and the situational auxiliary teaching strategy.This research suggests that the sense-perception teaching method can play a good role in the opening advertising majors teaching,but the use and evaluation of the method should follow the principle of development,we must suit our measures to different conditions in terms of time,locality,and people concerned.