流行语文化现象研究

The Study on the Phenomena of Catchword Culture

流行语因特色鲜明、言简意赅、诙谐有趣而受到网民追捧、运用,并被大众所接受,流行语成了一种文化现象。本文分析了流行语的特点、来源、种类和形成的原因,从而为把握其发展方向,引导其健康发展奠定了一定的理论基础。

As a cultural phenomenon,catchwords are popular and accepted by many people because of their distinctive,simple and humorous feature.The paper analyses catchwords on the aspects of characteristics,origin,types and formation,which lay the foundation for their proper development.