新媒体对高校廉政文化教育的影响及对策

Influence of New Media on Clean Government Culture in Colleges and Universities and Countermeasures

高校是廉政文化宣传和教育的主阵地,积极利用新媒体的资源优势,将廉政文化教育和新媒体有机结合起来,是网络信息时代的客观要求。文章基于对新媒体内涵、特征及传播方式的认识,阐明了新媒体对高校廉政教育带来的机遇与挑战,有针对性地提出了应对措施和策略。

Colleges and universities are the main front of the publicity of clean government culture and education.It is the objectiverequirement of the Internet information age to actively utilize the resource advantages of new media and organically combine the cleangovernment culture education and new media.Based on the understanding of the connotation,characteristics and communication mode of newmedia,this paper expounds the opportunities and challenges brought by new media to clean government education in colleges and universities,and puts forward countermeasures and strategies.