基于任务绩效的农业服务网站用户体验评价研究

Research on User Experience Evaluation of Agricultural Service Website Based on Task Performance

在"互联网+农业"时代,用户体验是决定农业服务网站质量的重要因素。在分析农业服务网站用户体验的度量要素基础上,以任务绩效作为用户体验评价的依据,探究农业服务网站任务绩效评价指标,构建基于任务绩效的网站用户体验评价模型。最后,使用该评价模型,将"兴化螃蟹"网与设计优化后的"螃蟹之家"做对比评价实验,实验结果表明:后者用户体验明显优于前者。

In the era of“Internet+Agriculture”,user experience is an important factor in determining the quality of agricultural service websites.Based on the analysis of the user experience of the agricultural service website,the task performance is used as the basis of user experience evaluation.The task performance evaluation index of agricultural service website is explored,and the user experience evaluation model based on task performance is constructed.Finally,with the evaluation model,the experimental results of the comparison of the“Xinghua Crab Net”and the optimized"Crab House"show that the user experience of the latter is obviously better than the former.