95后大学生消费行为分析——基于新乡市高校调查数据

An Analysis of Post-95 College Students' Consumption Behavior——Based on a Survey of Colleges and Universities in Xinxiang

基于河南省新乡市部分高校316份95后大学生的问卷数据,从消费水平、消费来源、消费内容、消费观念四个方面分析95后大学生的消费现状,总结其在消费过程中存在的问题,提出了消费观念重塑、消费情感强化、消费行为培育的合理化建议,以期提升高校思想政治教育工作成效,推动95后大学生绿色消费、健康消费、和谐消费。

Based on the data of 316 questionnaire of post-95college students in Xinxiang,Henan,this article analyzes the consumption status of post-95undergraduates from consumption level,consumption sources,consumption content,and consumption concepts,concludes the problems in the consumption process,and puts forward some reasonable suggestions such as reshaping the consumption idea,enhancing the consumer sentiment,and and consumer behavior cultivation,so as to improve the effectiveness of ideological education in colleges and universities,and promote the green consumption,healthy consumption,and harmonious consumption of post-95college students.