摘要
宣传工作是企业的一项常规工作,肩负着"内聚力量,外树形象"的重任,对于转型发展的煤炭企业来说,创新宣传工作尤为重要。从典型引领、企业管理、文化塑造、新媒体运用四个维度详细阐述了创新宣传工作的路径,为煤炭企业的宣传工作提供了有益的借鉴和参考。
Propaganda work is a routine work of the enterprise,shouldering the heavy responsibility of"cohesive strength and external image".For the coal enterprises with transformation and development,innovation and publicity work is particularly important.This paper elaborated the path of innovation propaganda work from the four dimensions of typical leadership,enterprise management,cultural shaping and new media application,and provides relevant reference for the propaganda work of coal enterprises.
作者
张子建
ZHANG Zi-jian(Department of Party Committee, Xuzhou Mining Business Group Co.,Ltd., Xuzhou, Jiangsu, 221000)
出处
《煤炭科技》
2018年第4期121-123,共3页
Coal Science & Technology Magazine
关键词
煤炭
企业
宣传
创新
coal
enterprise
propaganda
innovation