徽州区文化资源利用策略研究

Study on Strategies for Cultural Resources Utilization in Huizhou District

徽州区作为徽文化的传承地,拥有众多的文化资源。历史悠久的古建筑与徽商文化、众多的民俗活动不仅丰富了村民的精神生活,而且形成了独具特色的徽文化企业。然而,当地利用文化资源实现乡村振兴的目标却遇到一定阻碍。因此,应传承民俗活动以提升乡民精神生活,用以义为利、诚信从商的徽商精神发展文化产业,振兴乡村经济。通过"富精神"与"富口袋"相结合的方式,提高文化资源利用效率,推动徽州区乡村振兴的实现。

As the major place inheriting Huizhou Culture,Huizhou districthas numerous cultural resources.Architectures with a long history together with Huizhou Merchant culture and all kinds of folk activities in Huizhoudistricthave not only enriched the spiritual life of thelocal villagers,but also helped the development of Huizhou enterprises with unique cultural features.However,rural revitalization by using Huizhou cultural resources has encountered some obstacles.The author suggests that Huizhou district should continue to promote these folk activities to enrich the villagers'spirituallife,develop cultural industry based on Huizhou Merchant spirit,which focuses on morality and integrity,so that rural economy can be revitalized.The combination of"rich spirit"and"rich pocket"can helpimprove the utilization efficiency of cultural resources,thus promoting rural revitalization in Huizhou District.