期刊文献+

消费者冲动性购买行为探讨 被引量:5

下载PDF
导出
摘要 通过对国内外关于冲动性购买行为的研究文献进行分析,探究近年来冲动性购买行为相关研究的主要方向和研究热点,发现其影响因素一直以来是研究的热点,也是商家关注的重点。从营销刺激因素、情景因素、个体特征三个维度梳理出冲动性购买行为的影响因素研究,同时归纳出消费者冲动性购买行为的分类。
作者 张瑞 郑灿灿
机构地区 安徽大学商学院
出处 《现代商贸工业》 2019年第5期58-59,共2页 Modern Business Trade Industry
  • 相关文献

二级参考文献28

  • 1林建煌 庄世杰 龚昶元.消费者行为中冲动性购买的前因与后果之模型.商管科技季刊,2005,.
  • 2Vohs K. D., Faber R. J. Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying[ J]. Journal of Consumer Research, 2007,33 (4) : 537-547.
  • 3Rook D. W. The Buying Impulse[ J ]. Journal of Consumer Research, 1987,14(2) : 189-199.
  • 4Luo X., Homburg C., Wieseke J. Customer Satisfaction, Analyst Stock Recommendations, and Firm Value[J]. Journal of Market- ing Research, 2010,47(6) : 1041-1058.
  • 5Dholakia U. M. Temptation and Resistance: An Integrated Model of Consumption Impulse Formation and Enactment[ J]. Psychol- ogy & Marketing, 2000,17 ( 11 ) :955-982.
  • 6Lan W., Thomas F. The Lonely Shopper: How Self-Regulation Mediates the Relationship between Loneliness and Impulsive Buying [ J]. Review of Business Research, 2012,12(3) : 173-180.
  • 7Flight R. L., Rountree M. M., Beatty S. E. Feeling the Urge: Affect in Impulsive and Compulsive Buying[J]. Journal of Market- ing Theory & Practice, 2012,20 (4) : 453-466.
  • 8Cheng Y., Chuang S., Wang S., et al. The Effect of Companion' s Gender on Impulsive Purchasing : The Moderating Factor of Co- hesiveness and Susceptibility to Interpersonal Influence [J]. Journal of Applied Social Psychology, 2013,43 (1) :227-236.
  • 9Mishra A., Mishra H. We Are What We Consume: The Influence of Food Consumption on Impulsive Choice[ J]. Journal of Mar- keting Research, 2010,47 (6) : 1129-1137.
  • 10Hui S. K., Inman J., Huang Y., et al. The Effect of In-Store Travel Distance on Unplanned Spending : Applications to Mobile Pro- motion Strategies [ J ]. Journal of Marketing, 2013,77 (2) : 1-16.

共引文献25

同被引文献32

引证文献5

二级引证文献6

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部