十堰地区农产品的网络营销研究

On Network Marketing of Agricultural Products in Shiyan Region

在互联网快速发展的大背景下,农产品的网络营销面临新机遇.以十堰地区为例,分析当前农产品网络营销存在的问题,剖析农产品网络营销策略的理论基础,建立适合十堰地区农产品的网络营销模式,最后提出创新发展的新途径,希望能够发展当地的农村经济,为区域农产品营销提供参考.

Under the background of Internet development,the network marketing of agricultural products is faced new opportunities.Taking Shiyan mountainous area as an example,this paper analyzed the current problems existing in the network marketing of agricultural products and the theoretical foundation of marketing strategy for agricultural products,set up a network marketing model suitable for Shiyan mountainous area.Finally,a new way to innovation and development is put forward for the purpose of developing local rural economy and providing reference for the marketing of regional agricultural products.