20世纪30年代国货运动中的中国国货公司

China Domestic Goods Company in China-made Goods Movement in 1930s'

在近代中国,伴随西方资本主义列强而来的进口货物深刻影响着中国经济的发展.随着中国近代资本主义的发展以及中国国家和民族意识的增强,国人开始鲜明地区分进口货物和本土货物为外货和国货.在反抗外来资本主义列强侵略和发展本国经济的双重要求下,从20世纪初起国货运动风起云涌.20世纪30年代的中国国货公司正是在这样国货运动背景下成立.中国国货公司在当时拥有全新的销售模式,短短数年内就在全国开设了十一家国货公司,帮助当时销路不畅的国货工厂打开了销路,成功的利用了金融业所提供的资金来帮助国货企业的发展,将金融业引入到了国货运动中来.

In modern China,imported goods brought in by western capitalist powers had a high impact on China’s economy.With the development of modern capitalism and national consciousness in China,Chinese people could tell the difference between imported goods and domestic goods.In order to resist against western capitalist powers and develop China’s national economy,China-made Goods Movement had broken out since 1900s’.China Domestic Goods Company was founded in 1930s’,which had a new kind of sales model which helped Chinese factories expand market and opened 11 branches in China.Meanwhile,it brought banking business in China-made Goods Movement successfully,using the capital offered by banking business to develop China-made Goods Movement.