科技期刊微信公众号运营与发展探讨

Discussion on the operation and development of Scientific & Technical Periodicals WeChat public account

文章认为新媒体为传统媒体带来了冲击和机遇,科技期刊作为传统媒体中专业性较强的一种媒体,利用微信公众号开拓自身发展路径,寻求新媒体融合发展。通过梳理科技期刊微信公众号运营的目的和希望达成的效果,分析运营过程中存在的问题,探讨解决路径与发展方向,促进科技期刊运用微信公众号创造更好的融合发展效果。

This paper shows that the new media has brought impact and opportunities to the traditional media.As a professional media in traditional media,the Scientific&Technical Periodicals exploit WeChat public account to explore their development path and seek the integrated development of the new media.By sorting out the purpose of Scientific&Technical Periodicals to operate WeChat public account and the effect they hope to achieve,the existing problems in the operation process are analyzed,and the solution path and development direction are discussed,and the application of WeChat public account of Scientific&Technical Periodicals is promoted to create the better integrated development effect.