国家名医工作室国际化品牌建设价值创造分析

Analysis on the value creation of the internationalized brand building of the traditional Chinese medicine expert heritage studios

为测评国家名医工作室传统知识传承与创新健康知识的价值,使品牌价值在国际化战略中可以实现。文章提出了国家名医工作室的品牌价值需要通过稀缺资源的歧视定价策略、建立国家名医工作室健康服务价值测评中心、国家名医工作室国际化品牌运营策略、国家名医工作室品牌管理策略。

In order to evaluate the value of traditional knowledge inheritance and innovation of health knowledge in traditional Chinese medicine expert heritage studios,and to realize the brand value in the internationalization strategy,this paper puts forward the relization of the brand value should be through the discriminatory pricing strategy of scarce resources,the establishment of the health service value evaluation center,the international brand operation strategy,and the brand management strategy of traditional Chinese medicine expert heritage studios.