“旅游电子商务+”背景下乡村旅游与精准扶贫融合发展对策研究

Research on the Development of Rural Tourism Integrating with Precision Poverty Alleviation under the Background of “Tourism E-commerce+”

"互联网+旅游+电商"催生了"旅游电子商务+"模式,这一模式在国内的诞生和快速发展给乡村旅游与精准扶贫融合发展带来了新的机遇和挑战,旅游电子商务也成为贫困乡村地区发展的新动能和经济增长点,日益成为农村地区农民脱贫致富的重要手段。我国目前还处在发展中国家阶段,是典型的农业大国,乡村地区幅员辽阔,旅游资源十分丰富,近几年乡村地区的电子商务产业也得到快速发展。基于此背景,文章着重对乡村旅游与精准扶贫融合发展机制进行了深入的分析,探究了融合发展产生的4种典型模式,并针对融合发展过程中存在的问题提出对策建议:要大力打造特色乡村旅游品牌,推动集中连片特困地区旅游电子商务融合发展,创新旅游电子商务人才培养和培训的模式,加快乡村地区基础设施建设,搭建县域旅游电子商务经济模式。以期进一步促进国内乡村旅游产业与精准扶贫行动深度融合发展。

“Internet+tourism+business”has spawned the“tourism e-business+”mode.The development of this model has brought new opportunities and challenges to the integration and development of rural tourism and precision poverty alleviation in China.Tourism e-commerce has also become a new dynamic energy and economic growth point for the development of poor rural areas,and has increasingly become an important means for farmers in rural areas to get rid of poverty.At present,China is still in the stage of developing countries,which is a typical agricultural country with vast territory and abundant tourism resources.In recent years,the e-commerce industry in rural areas has also been developing rapidly.Based on this background,this paper focuses on the in-depth analysis of the integration development mechanism of rural tourism and precise poverty alleviation,explores four typical modes of integration development,and puts forward countermeasures and suggestions for the problems exsisting in the process of integration development:to vigorously build distinctive rural tourism brands,promote the integration and development of tourism e-commerce in concentrated areas,innovate the training and training mode of tourism e-commerce talents,speed up the construction of infrastructure in rural areas,and build the economic model of county tourism e-commerce.It is expected to further promote the in-depth integration and development of the domestic rural tourism industry and precise poverty alleviation.