“一带一路”倡议下甘肃省旅游商品开发提升策略研究

Research on the Strategy of Developing and Promoting Tourism Commodities in Gansu Province Under the Belt and Road Initiative

甘肃省是丝绸之路经济带沿线重要省份,"一带一路"倡议的提出为甘肃省带来了全新历史发展机遇。旅游商品开发提升作为全域旅游发展的内在要求,是响应"一带一路"倡议的重要内容。通过实地调查对甘肃省旅游商品供给与需求现状的全面分析,在遵循市场导向、生态导向、特色导向、价值导向、政府主导的原则下,分别从需求角度、供给角度及市场管理三个方面提出了把握客源市场需求,精准定位提升方向;整合旅游资源要素,打造旅游商品品牌;注重创新与知识产权保护,充分利用互联网与物流系统,加强规范管理与市场监督的开发提升策略。

Gansu Province is an important province along the Silk Road Economic Belt.The implementation of"the Belt and Road"proposal has brought a brand-new historical development opportunity in Gansu Province.As an inherent requirement of development in the Region-based Tourism,tourism product development is an important part that responds to"The Belt and Road"strategy.Through a comprehensive analysis,the supply and demand of tourist commodities in Gansu Province,based on the principles of market orientation,ecological orientation,characteristic orientation,value orientation and government leadership,this research puts forward strategy that seizes the demand of the customer market,corrects position and promotes direction;integrates tourism resources elements and creates a tourism product brand;emphasizes innovation and intellectual property protection,takes full advantage of the strategy of development and promotion of Internet and logistics system,strengthen standard management and market supervision from demand and supply perspective and market management.