跨境电子商务B2C进口供应链模式绩效研究

Study on Performance Evaluation of B2C Import Supply Chain of Cross-border Electronic Commerce

我国跨境电商规模由2013年的2.9万亿元升至2017年的7.5万亿元,增幅158%。当前跨境电商B2C进口市场主要有直购进口、保税进口、集货进口以及海淘进口四种模式,这四种跨境电商B2C进口模式绩效差异较大。以《中国企业供应链管理绩效水平评价参考模型(SCPR1.0)构成方案》为基础,结合跨境电商B2C进口供应链的特征,筛选出17个绩效评价指标。通过对151份有效问卷数据进行因子分析发现:一是跨境电商B2C进口供应链绩效由高到低分别是保税进口、直购进口、集货进口和海淘进口;二是经过因子分析,在17个绩效评价指标中筛选出了2个公共因子,两者成为影响跨境电商B2C进口供应链的核心因素。

From2013to2017,the scale of cross-border e-commerce in China rose from2.9trillion yuan to7.5trillion yuan,with the speed of158%.There are four kinds of cross-border e-commerce supply chain which are overseas shopping import,direct purchase import,goods consolidation import and bond entry.The four kinds of supply chain have different performance evaluation.Based on SCPR1.0and the characteristics of cross-border electronic commerce supply Chain,17performance evaluation indexes were selected.The conclusions from the factor analysis based on151valid questionnaires are that the performance evaluation of supply chain from high to low are bond entry,direct purchase import,goods consolidation import and overseas shopping import and2common factors were selected form17indexes.These two are the core factors for the B2C import supply chain of cross-border e-commerce.