摄影在旅游开发中的作用探析

The Role of Photography in Tourism Development

摄影与旅游具有相同的审美属性、共同的依托对象、诉诸视觉、大众化等共同特征,两者共生共荣,使旅游成了苏珊·桑塔格所说的累积照片的拍摄行为。摄影与工业化共同催生的"读图时代",使摄影在旅游开发中的作用日益显著,中外许多旅游景点就是因摄影而发现开发,在旅游的营销宣传中摄影也起到了关键的作用,摄影的普及还催生了"摄影旅游"等新的旅游产品。

Photography and tourism have the same aesthetic attributes,common objects of dependence,vision and popularization.Both of them share a common prosperity and make tourism become the shooting act of cumulative photographs described by Susan Sontag.The“photo-reading era”,which was jointly spawned by photography and industrialization,has made photography increasingly prominent in tourism development.Many Chinese and foreign tourist attractions have been discovered and developed for photography,and photography has also played a key role in tourism marketing.The popularity of photography has also spawned new tourism products such as“photography tourism.”