基于步行穿越法对中医药健康旅游示范基地的调查

A Survey of TCM Health Tourism Demonstration Base based on the Traversing Method

在发展全域旅游的新时代背景下,中医药健康旅游作为新业态在各地陆续出现。文章采用质性研究,以步行穿越方法围绕典型中医药健康旅游示范基地展开调查,根据园区实际情况就企业员工和到访游客对旅游相关要素进行对比分析。研究结果认为该园区旅游元素丰富,其通过工业旅游模式充分展示中医药特色,体现当前全域旅游发展的现状,也反映不同群体的评价差异反映"游客凝视"的存在,建议其完善的旅游服务体系建设。该研究系统展示了中医药健康旅游的发展现状,对行业的提升和优化有借鉴意义,也为监管政策的制定指出方向。

In the context of the development of a new era of global tourism,traditional Chinese medicine health tourism has emerged as a new industry in various regions.This paper adopts qualitative research,conducts survey on typical TCM health tourism demonstration base by walking-through method,and conducts comparative analysis on tourism-related factors by enterprise employees and visitors according to the actual situation of the park.The research results show that the park is rich in tourism elements,which fully demonstrates the characteristics of traditional Chinese medicine through the industrial tourism model,reflects the current situation of the development of tourism in the whole region,and also reflects the different evaluation of different groups and the existence of tourists’gaze,suggesting its perfect tourism service system construction.The research system shows the development status of TCM health tourism,which is useful for the promotion and optimization of the industry,and also points out the direction for the formulation of regulatory policies.