“互联网+”时代古都文化旅游传播的趋势与策略

Trends and Strategies of Cultural Tourism Communication in Ancient Capitals in the “Internet +” Era

在"互联网+"时代,古都文化旅游藉由网络传播推广而获得新的发展动力,整个行业呈现新的气象。然而在融入互联网过程中,许多文化旅游部门和从业人员跟不上互联网思维,套用"互联网+"模式生硬僵化,需要在具体工作中变换思维,改进方法,融合"互联网+"与"文化+",实现古都文化旅游快速、持续、健康发展。

in the era of“Internet+”,ancient capital cultural tourism gained new development momentum through network communication and promotion,and the whole industry presented a new atmosphere.However,in the process of integrating into the Internet,many cultural tourism departments and practitioners cannot keep up with the Internet thinking,and the application of“Internet+”mode is more and more rigid.Therefore,it is necessary to change thinking and improve methods in specific work,integrate“Internet+”and“culture+”,so as to realize the rapid,sustainable and healthy development of cultural tourism in ancient capitals.