摘要
以互联网网站为代表的社交媒体更加注重用户内容的生成,将UGC融入旅游供应链的商业模式在一定程度上可以增加游客的参与度与体验感。采用定性分析法,借助于对UGC分析层面的挖掘,提出了UGC模式下一项完整的旅游活动所需要的用户(游客)、内容(旅游UGC平台)、技术(在线旅游代理网站)和组织(旅游服务供应商)四个分析单元,构建了基于UGC的"旅游UGC移动端+在线旅游服务代理商+线下旅游供应商"的O2O2O旅游服务供应链模式,并与传统的以在线旅游服务商为核心的旅游供应链模式进行对比分析,突出其具备提供个性化服务和精准营销的优势,最后指出此种模式现存的一些不足之处,并提出了未来的研究设想。
Social media represented by Internet websites pay more attention to the generation of user content.The integration of UGC(user-generated content)into the business model of tourism supply chain can increase visitors'participation and experience to a certain extent.Based on the excavation of UGC analysis level,this paper uses qualitative analysis to propose four analysis units for user(tourists),content(tourism UGC platforms),technology(online travel agency websites),and organization(tourism service providers)that are required for a complete tourism activity under the UGC model,and construct the O2O2O tourism service supply chain model"tourism UGC mobile+online travel agent+offline travel supplier"based on UGC.It also compares and analyzes the traditional travel supply chain model with online travel service providers as the core,highlights the advantages of the new model in providing personalized services and precision marketing,and finally points out the existing deficiencies in the model,and puts forward some future research ideas.
作者
涂淑丽
李逗
Tu Shuli;Li Dou(School of Business Administration,Jiangxi University of Finance and Economics,Nanchang,Jiangxi 330013,China)
出处
《山东商业职业技术学院学报》
2018年第6期6-10,84,共6页
Journal of Shandong Institute of Commerce and Technology
