基于危机管理视角的突发公共事件中政府网络舆情导控体系研究

The Construction of Government Network Public Opinion Guiding and Controlling System Based on Crisis Management Perspective

自媒体时代的到来,丰富了人们的信息生活,也给政府网络舆情导控和管理提出新的挑战。在突发公共事件频发的现实背景下,加强网络舆情导控是政府维护社会稳定的一项重要工作。文章首先探讨网络舆情高发的缘由,分析政府在应对突发事件时舆情导控的现状及其存在问题,并基于危机过程管理的思想提出在危机发生前、发生时和发生后三阶段建立一套完整的舆情导控体系。

Since the arrival of the era of media,it has enriched the lives of people in the information,but also put forward new challenges for government to the Internet public opinion guide control and management.Under the background of frequent public emergencies,it is an important work to strengthen the network public opinion guidance and control to maintain social stability.Firstly,this paper analyses the reasons of the high incidence of network public opinion,so as to explore the status of government in response to emergencies and to find the existing problems,then put forward a complete set of public opinion guidance as well as crisis management system at the three stages of the crisis.