新时代城市马拉松运动的发展策略

Development Strategy of Urban Marathon in New Era

在中国经济发展驱动、城市开放使然、全民健身战略实施和赛事审批制度改革等主要原因影响下,我国城市马拉松呈现快速发展之势,但在发展中存在跑友对马拉松的认识、赛事经营策略和赛事细节服务等不足的突出问题,提出拓宽赛事宣传渠道、提高赛事服务质量、普及高校马拉松运动和加紧赛事资源开发等发展策略,促进我国马拉松赛事快速健康的发展,对助推我国体育强国梦早日实现具有重要的现实意义。

Influenced by China's economic development,urban opening,the implementation of national fitness strategy and the reform of competition approval system,urban marathon in China is developing rapidly.However,there are some outstanding problems in the development,such as runners don't know enough about marathon,competition management strategy needs to be improved and insufficient service for details the event.It is of great practical significance to promote the rapid and healthy development of marathon events in China by broadening propaganda path,improving the quality of service,popularizing marathon sports in colleges and universities,and intensifying the development of resources.