“新校园足球”报道的时间、因素序列研究

Time and Factor Sequence Study of “New School Football” Report

以腾讯、凤凰网新一轮校园足球报道内容为研究对象,采用内容分析等方法,对新校园足球的报道内容进行时间、因素序列分析与探讨,为校园足球政策的有效落实与活动的健康发展提供一些启示。研究结果显示:网络媒体校园足球报道内容与政策相关度较高,并呈现多主题化趋势;时间序列在不同类目呈各自特征与倾向,赛事类、专项训练类与季节和学期相关度较高,政策文件与经验问题变化相一致,均集中在特定时间内,师资队伍建设、社会支持相对变化不明显,教学改革数量较少无特殊变化,文化宣传主要集中在时间序列后半段;政策因素序列中《关于加快发展青少年校园足球的实施意见》对报道内容影响较大,其余文件无特殊影响。

This study takes the new round of campus football report of Tencent and Phoenix as the research object,adopts the content analysis and other methods to analyze and discuss the time and factor sequence of the new campus football report,and provides some inspirations for the effective implementation of campus football policies and the healthy development of activities.Research results:the coverage of school football on network media has a high degree of correlation with policies,and presents a trend of multi-subject.Time series have their own characteristics and tendencies in different categories.Matches and special training classes are highly correlated with seasons and semester.Policy documents are consistent with changes in experience issues and are concentrated in specific time periods.Relative changes in the construction of teaching staff and social support are not obvious.There is no special change in the number of teaching reforms,and cultural propaganda is mainly concentrated in the second half of the time series.The"Implementation Opinions on Accelerating the Development of Youth Campus Football"in the sequence has a great influence on the content of the report,while the other documents have no special influence.