自媒体精英“内容为王”的营销方式及启示

The Content-oriented Marketing Mode by We-media Elites and Its Enlightenment

自媒体精英是在新浪、腾讯、网易等博客、微博和微信公众号平台上获得个人认证并拥有众多“粉丝”的用户,其营销方式在语言形式上多以自成一家、别具一格取胜;在表现内容上多以情感咨询、生活解惑或漫画、星座等亚文化来吸引受众。这一营销方式对于自媒体营销有一定启示作用,有助于推动“大众创业、万众创新”的良性发展。

We-media elites are online users who have obtained personal certification and had large numbers of fans in blogs like Sina,Tencent,NetEase and wechat public micro channel platforms. The way they market themselves includes being unique in their language form and attracting audience by various content such as relationship consulting, guides for bewilderment in life, and sub-culture like comics and constellation. This kind of marketing mode to some extent is enlightening to the marketing of we-media,conducive to the sound development of entrepreneurship and innovation of the public.