信息时代出版社网络渠道的发展现状及对策

Development and Countermeasures of Publishing Network Channels in the Information Age

在互联网时代,传统的出版社运营模式遭遇了很大的冲击。改变传统营销方式,适应网络的运营结构,才能帮助出版社在网络时代中很好地生存下来。

In the Internet era,the traditional publishing house operation mode has encountered a great impact.Only by changing the traditional marketing mode and adapting to the network operation structure can the publishing house survive well in the network era.Based on the current situation of publishing industry in the information age,this paper puts forward some suggestions on how to use digital means to effectively help the development of publishing houses.