郑开国际马拉松对郑州、开封两地发展的影响探究

The Influence of Zheng Kai International Marathon on Zhengzhou and Kaifeng

本文采用问卷调查、数理统计等方法对郑开国际马拉松赛事进行了分析,总结了马拉松赛事的举办对城市经济文化的发展、全民健身的发展、体育赛事产业的发展以及城市影响力、城市品牌塑造带来了一定的影响。在郑汴一体化战略发展方针的指导下,对区域经济文化发展所带来的影响进行分析,包括赛事可能给城市带来的消极影响进行分析,从而可以客观得出大型赛事的开展对郑州、开封体育赛事产业的发展所带来的影响。

This paper uses the questionnaire method and the mathematical statistics method to analyze the ZhengKai international marathon race.It concludes the influences of marathon events to the development of held city's economic culture,national fitness,sport events industry,as well as to the city influence and city brand building.Under the guidance of Zhengzhou and Kaifeng integrated development strategy,the impact to regional economic and cultural development is analyzed,including the negative impact that events may bring to the city,so as to figure out the influences of big sport events on sport events development in the2cities.