消费升级背景下中国蔬果生产发展策略

Development Strategy of China's Vegetable and Fruit Production under the Background of Consumption Upgrading

新常态下,中国城镇和农村的经济发展差距正逐步缩小,在消费规模扩大的同时,消费结构升级步伐也在加快,消费需求不断提升。在此背景下,中国蔬果产业的矛盾也正转变为供给侧结构性矛盾,矛盾的主要方面在蔬果生产端。未来几年内,中国蔬果产量将继续稳定增长,但增速将有所放缓,居民对蔬果的需求量将继续增加,特别是高品质水果产品需求提升。以消费升级为背景,分析了现阶段中国蔬果供给侧结构性矛盾的主要内容,并提出了相关发展策略。

Under the new normal,the gap between urban and rural economic development in China is gradually narrowing.With the expansion of the scale of consumption,the pace of upgrading consumption structures is also accelerating,and consumer demand continues increasing.Under this background,the contradiction of China's vegetable and fruit industries is also turning into a supply-side structural contradiction.The main aspect of contradiction is in the production side of vegetables and fruits.In the next few years,the output of China's vegetables and fruits will continue growing steadily,but the growth rate will slow down.The demand for vegetables and fruits will continue increasing,especially for high-quality fruit products.Based on the consumption upgrading,this paper analyzed the main contents of the structural contradiction of the supply side of vegetables and fruits in China at the present stage,and put forward relevant development strategies.