基于CIS从化旅游品牌形象塑造

Image Building of Tourism Brand in Conghua Based on CIS

从化一直以温泉和生态闻名,面对日益竞争激烈的旅游市场,从化旅游地必须塑造有自我特色的旅游品牌形象,合理规划旅游景区,开展宣传推广工作.运用企业识别系统CIS及品牌形象传播策略,进一步深化从化旅游的整体品牌形象,彰显出从化作为旅游胜地的高品位和高水平.

Conghua has been famous for its hot spring and ecology.Facing the increasingly competitive tourism market,tourism Brand with self-characteristics in Conghua must be built,tourism area should be designed reasonably.By the CIS and brand Image spread strategy,the brand image of tourism in Conghua Can manifest Conghua image as a tourism destination with ligh quality and high level.