基于经销商视角的集群品牌有效性实证研究

An Empirical Study on the Effectiveness of Cluster Brands Based on Dealer Perspective

品牌是一种识别标志、精神象征和价值理念,是品质优异的核心体现。品牌能够使经销商在激烈的竞争中立于相对优势地位,促使其多层次、多角度、多领域地参与竞争。集群品牌一般限定在某个区域范围内,带有很强的地域特色。

Brand is a kind of identification mark, spiritual symbol and value concept. It is the core embodiment of excellent quality. The brand enables the dealers to stand in a comparatively dominant position in the fierce competition, and promote their multi-level, multi-angle and multi-field participation in the competition. Cluster brands are generally limited to a certain area, with strong regional characteristics.