农村网络营销不足与对策分析

Insufficient Rural Network Marketing and Countermeasures

随着经济的发展,我国农村的各项设施不断地完善,信息不断地畅通,农村建设明显改善。经济的增长促进了许多新兴产业的出现,网络营销产业就是新兴产业之一。当前网络营销产业正在慢慢地渗透到农村地区,成为农村经济的新发展动力。但同时也存在不足,主要体现在:农村网络建设滞后、缺乏专业型人才、物流体系不发达等方面。因此应采取人才引进、完善物流体系、加强网络建设、树立品牌效应等多方面措施解决农村网络营销现存问题,使得农村网络营销产业更加稳步发展。

With the development of the economy, the various facilities in rural areas of China have been continuously improved, the information has been continuously smooth, and the rural construction has been significantly improved. Economic growth has promoted the emergence of many emerging industries, and the online marketing industry is one of the emerging industries. The current network marketing industry is slowly infiltrating into rural areas and has become a new development engine for the rural economy. But at the same time, there are also shortcomings, mainly reflected in the lag of rural network construction, the lack of professional talents, and the underdeveloped logistics system. Therefore, it is necessary to take measures such as talent introduction, improve logistics system, strengthen network construction, establish brand effect, etc. to solve the existing problems of rural network marketing, and make the rural network marketing industry develop more steadily.