新常态下舟山海洋旅游业发展策略探索

Exploration on the Development Strategy of Zhoushan Marine Tourism under the New Normal

中国经济新常态背景下,旅游业对社会经济增长的驱动作用愈加显著,海洋旅游业的发展成为带动海洋经济发展的重要增长点。舟山群岛新区为海洋旅游的发展提供了一个新的机遇。本文通过分析舟山海洋旅游业现状与存在问题,提出下阶段发展策略。

Under the new normal of China's economy, the driving force of tourism to social and economic growth has become more and more obvious. The development of marine tourism has become an important growth point for the development of marine economy. The Zhoushan Islands New Area provides a new opportunity for the development of marine tourism. This paper analyzes the current situation and existing problems of Zhoushan marine tourism and proposes the next stage development strategy.