山东省文化产业竞争力实证研究——基于波特钻石模型和因子分析法

Empirical Study of Cultural Industry Competitiveness in Shandong Province——Based on the Porter Diamond Model and Factor Analysis

本文分析了山东省文化产业竞争力的状况,并以波特钻石理论模型为基础构建了文化产业竞争力评价指标体系,运用因子分析模型,以2012—2016年山东省时间序列数据和2016年截面数据,对山东及湖北、浙江、江苏、广东4个对照省份的文化产业竞争力作出了综合评价。结果显示:2012年以来山东省文化产业竞争力持续提升,但与上述4个省份相比仍存在较大差距。根据评价结果提出山东省文化产业竞争力进一步提升的对策建议。

The paper analyzes the competitiveness of cultural industry in Shandong Province and builds the cultural industry's competitiveness evaluation index model based on the Porter Diamond theoretical model. Using the factor analysis model, taking time series data of Shandong Province and 2016 cross-section Data, the paper make a comprehensive evaluation of the industrial competitiveness of Shandong and four control provinces-Hubei, Zhejiang, Jiangsu, Guangdong. The results show that the competitiveness of cultural industry in Shandong Province continues to improve since 2012, but there is still a big gap compared with the above four provinces. According to the evaluation results, the paper put forward countermeasures and suggestions on further enhancing the competitiveness of cultural industry in Shandong Province.