基于Cite Space的在线信誉可视化分析

Cite Space Based Online Reputation Visualization analysis

自2003年起,国内学者开始逐步关注在线信誉方面的研究,但在文献发文量、涉及学科范围、实际效用价值等方面与国外仍存在一定差距。本研究以中国知网为数据源,利用Cite Space软件绘制知识图谱。通过对作者的分析发现,目前他们的主要研究方向为在线信誉管理系统和在线信誉评价,作者之间存在较大的合作空间,未来在其研究中应更加注重应用数学方法和增加文献的实践应用价值。通过分析在线信誉研究的发展进程,总结出研究内容的七个代表性关键词和九个研究热点。在此基础上,对未来在线信誉的研究趋势进行预测,并提出了几点建议。

Since2000,domestic scholars have paid more and more attention to the research on online reputation,but there is still a certain gap with foreign countries in terms of the amount of documents published,the scope of the subject,and the actual utility value.This paper uses CNKI as a data source to draw knowledge maps using Cite Space software.Through the author's analysis,it is found that the online reputation management system and Online Reputation evaluation are the main research directions,and there is a large space for cooperation among scholars.In the future,the application of mathematical methods in research and the practical application value of the literature should be given more attention.Then it analyzes the development process of online reputation research,and summarizes the seven representative keywords and nine research hotspots of the research content.On this basis,the research trend of future online reputation is predicted,and several suggestions are put forward.