NCAA“疯狂三月”对中国大学生篮球联赛的启示

The Revelation of NCAA March Madness to China University Basketball Association

采用文献资料法等分析NCAA"疯狂三月"的影响力及其形成因素,为中国大学生篮球联赛的发展带来启示。研究表明:中国大学生篮球联赛发展现状与NCAA"疯狂三月"的差距,源于竞技水平、赛制、社会参与、赛场文化的不同。建议:打破运动员参赛资格限制,扩大招生渠道;发挥主客场赛制的优势,建立主场效应,塑造赛场文化;加大宣传力度,提升赛事社会参与度。

The influence and forming factors of NCAA march madness were analyzed by literat-ure study,in order to bring revelation for the development of china university basketball assoc-iation.The research shows that the gap between the development of china university bask-etball association and NCAA"march madness"is due to the differences of competitive le-vel,rules of the game,social participation and game culture.It is suggested that the china university basketball association should break the restriction of athletes'qualifications,enl-arge the channels of enrollment,give full play to the advantages of the home and away format,establish the home effect and mold the game culture,increase the publicity and e-nhance the social participation.