《经济学人》中国主题封面设计的视觉权力表达研究

Expression of Visual Power in the Design of Chinese Theme Cover of The Economist

目的研究《经济学人》中国主题封面设计的视觉权力表达。方法基于图像学、传播学的研究方法,以《经济学人》(亚太版)中52期具有中国主题特征的封面设计为样本,研究图像和文字不同的语法属性和意义表达功能、权力合法化实现的途径、图文耦合权力的表达方式等。结论封面图像和文字在耦合表达中已不再是简单的意义载体,而是媒体参与社会实践的政治手段,成为其试图以自己的观点、运用视觉话语方式影响受众的一种权力运作和表达形式。

The work aims to study the expression of visual power in the design of Chinese theme covers of The Economist. Based on the research methods for iconology and communication science, with the cover design featured by Chinese themes in the 52nd issue of The Economist (Asia-Pacific version) as the sample, the grammatical attributes and function of meaning expression of different images and texts, the ways to realize the legalization of power and the expression of graphic coupling power were studied. The cover image and the text are no longer simple carriers of meaning in the coupling expression, but the political means in which the media participate in the social practices, becoming a kind of power operation and expression form with which it attempts to affect the audiences with its own point of view and visual discourse mode.