基于结合分析的老年人APP用户体验优化设计研究

Optimal Design of APP User Experience for the Elderly Based on Conjoint Analysis

目的优化老年人APP的用户体验。方法提出老年人APP用户体验的优化设计方法。首先采用文献研究和焦点小组方法,制定APP的设计模式,并构建样本;其次构建用户体验的评价体系,对样本进行偏好评估;最后,通过建立设计模式与用户体验之间的数学模型,得到老年人APP的产品最优组合。结论以老年人医疗APP为例进行优化设计,为设计师提供设计指南。

The work aims to optimize the user experience of APP for the elderly. An optimization design method of APP user experience for the elderly was proposed. First, the literature research and focus group method was used to determine the APP design pattern and each design pattern level as the attribute of the conjoint analysis and the level of each attribute, and the samples were constructed. Then, the user experience evaluation system was constructed and the preference evaluation of sample was made. Finally, the mathematical model between design pattern and user experience was established to obtain the optimal combination of APP products for the elderly. The optimization design is made with the medical APP for the elderly as an example to provide design guide for the designer.